About Us
As Co-Founder and the Director of Performance, Henry Baddour comes from a performance marketing background with more than 5 years of agency and in-house experience & is a graduate of UNC-Chapel Hill where he majored in Business. He's worked with various clients ranging from local to global reach in the sport, home improvement, retail, and healthcare industries. He also founded a non-profit to support those born with cleft lip and palate - a birth condition he was affected by. He is passionate about helping others and improving his community in Chapel Hill, NC, and the surrounding areas.
Kristien Cuthbertson, Co-Founder and Creative Director, has worked across the tech and fashion industries for the better half of a decade, consulting on image-making, digital, and product design. With his multi-disciplinary art and design background, he has helped heritage brands and start-ups alike find relevance and prosper in abundant markets. Kristien’s view on creative business strategy stems from his strong belief in purposeful creation, and he urges others to hold passion in their purpose. A Chapel Hill native, much of his time is split between home and New York City.
We’re a creative-first agency that understands creativity isn’t just decoration—it’s the secret weapon that drives brand loyalty and performance. We combine that with data-driven marketing to exceed your goals and unlock real growth.
Like the willow tree — resilient, flexible, and deeply rooted — our agency is built to bend without breaking. Our decade-long friendship mirrors the willow’s branches, growing stronger through storms and change. Blue Willow Studios isn’t just a name; it’s a promise to adapt, evolve, and keep thriving.
​
Just as willow leaves gently nourish the earth beneath, we’re committed to uplifting our local community and brands at every turn. And that blue? It’s way more than a color — it’s a nod to our hometown and alma mater, UNC Chapel Hill, where it all started and where we’ll always belong.
