Blue Willow Studios was officially founded in 2020 by Henry Baddour and Kris Cuthbertson. That said, unofficially, Henry and Kris worked together for years before that on several projects in the space.
As Co-Founder and Director of Performance, Henry comes from a performance marketing background with more than 7 years of agency and in-house experience. He's worked with various clients ranging from local to global reach in the sports, home improvement, retail, and healthcare industries. He also founded a non-profit to support those born with cleft lip and palate - a birth condition he was affected by. He is passionate about helping others and improving his community in Chapel Hill, NC, and the surrounding areas.
Kristien Cuthbertson, Co-Founder and Creative Director, has worked across the tech and fashion industries for the better half of a decade, consulting on image-making, digital, and product design. With his multi-disciplinary art and design background, he has helped heritage brands and start-ups alike find relevance and prosper in abundant markets. Kristien’s view on creative business strategy stems from his strong belief in purposeful creation, and he urges others to hold passion in their purpose. A Chapel Hill native, much of his time is split between home and New York City.
With the combined experience of the two of us across multiple verticals and sectors, we are confident we can assist you with all of your marketing and branding needs and goals. We're also confident in the approach we take to achieve those goals. We've seen the importance of creative and the impact it can have on performance which is why we pride ourselves on being a creative-first agency while ensuring we're exceeding your performance expectations.